MacCulloch on the Reformation’s Celebrity Pastors

Diarmaid MacCulloch discusses Reformation celebrity preachers:

Everywhere sermons were the great occasions of the week. Once Dutch churches had become well supplied with preaching ministers, they customarily made a point of not announcing the name of the preacher in advance, in order to avoid personality cults or connoisseurs of sermons moving from church to church or service to service to hear their favorites. The Dutch clergy were conscientiously trying to counter the fact that the official Dutch Reformed Church was effectively a voluntary organization, which made competitive self-advertisement a great temptation for ministers in order to swell their congregations. (567)

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